Introduction: There is indeed heaven and earth difference between an excellent blog which attracts and enthralls blog readers as compared to a mediocre one which most readers try to avoid. The differences are style, presentation, content, retaining capacity and of course readability. Another important aspect about blogging is that contents need to serve some utility value and usefulness to readers, and should not serve to record bragging by the author which nobody is interested in knowing. Utility value, content quality and impact are important aspects. Besides, the following aspects are also important:
Arouse, stimulate and maintain reader interest right from the word ‘Go’:
It is important that interest is stimulated at soon as she/he begins reading the blog. Start with an engaging and through provoking starter and maintain the tempo throughout your post. For instance if the theme is about legalizing abortion, start by asking the question- what would happen if your teenage friend were to become an unwed mother? Would you allow her new status to impede her studies and her future life? These ethical conundrums would stimulate the intellect and keep the readers asking for more.
Present both sides of the case instead of being biased and prejudiced:
Readers prefer a strong battle, or tussle of wits with the end not known till the finish of the blog. By adopting an engaging and interesting details, the reader is drawn into deeper waters and relishes every moment of the reading, and is not inclined to feel bored and drop the post half way through.
Maintain active voice and intent throughout the paper:
The passive voice is not suitable for blog writing since it does add a personal touch and flavor to the contents. On the other hand, by passionately writing with active voice, the writer is engaging the reader in his exploits and sentiments which could be duly understood, acknowledged and acquiesced.
Use visual aids and pictures profusely:
The saying that a picture is worth a thousand words could not be better applied than in the areas of blogging. Add pep and life to running words with beautiful pictures and clippings, which not only add content value but also heightens reader’s interests and involvement in the textual matters. When blogging about tourist spots in Hawaii, it is necessary to drop down breathtakingly beautiful stills of Hawaii and its scenic enchantments. Visual aids remove the drabness and monotony of texts and induce richness and life in them. Draw up a blog of Hawaii sans the pictures and you can easily make out the difference in appeal value and scenic import.
Use bullets, points and other means to convey your message:
These not only add attractiveness and brevity to the whole issue but also ensure that ideas are as concise, brief, to the point and precise as possible. Many readers do not have the time or patience to go through miles of verbal hemorrhage and would like ideas to be as condensed and short as possible.
It is necessary that blogs be interactive so provide for response:
Feedback from readers for blog contents is very important not only for self improvement but also in terms of honest feedback to work on. Writers could work on the feedback, even offer replies and ensure that communication lines between writer and reader is open, transparent and free.
The conclusion of the blog is as important as the introduction:
Most blogs seem to taper out at the end, losing the trail of ideas and then finally tries to scramble home to safety, robbing it of innate consistency and flow. Ideally, the blog should be strongly worded and having ideas spread evenly all over, including the end portions.
Conclusion: Since blogging is indeed an art, it needs to be improved over time and honed through practice. It is also important for the blogger to improve with each blog, in terms of quality, content, presentation and flow. Most importantly, blogs should be useful for readers, need to solve their problems and also offer solutions for the most pressing and contentious of issues boggling readers. It must be something that all categories of readers should read and enjoy without the least inhibitions.
Author Bio:-Sarah N Ward, professional web content writer with strong and powerful research skills, quick learner of new things related to technology. She has worked in several assignment writing services which help students to complete their assignments. She strongly believes that one good writer must understand customer’s needs and requirements and develop content accordingly.