If you’re like a lot of my clients, then you know you NEED traffic, but you don’t know that you can do anything about getting that traffic. I have people come to me all the time saying, “I need to be number one on Google,” thinking that is the only road that people will ever use to get to your website. And don’t get me wrong, Google is the super- mega-ultra-highway on the internet, if you can get a big sign on that road saying
“EXIT NOW FOR ‘WORLD OF SWEATPANTS” then people are going to stop by and check out the sweatpants you have for sale. But SEO is a time-consuming and costly process that takes a lot of time to do right, and I’ve seen people have huge successes generating traffic without spending any time on Search Engine Optimization. In fact, they’ve gotten so popular that Google lists them at #1 anyways!
So, where does that leave you? You can start generating traffic today using a simple three step process.
Step 1 -Easy as 1 2 3 Keyword Research
So, what exactly is your customer looking for? Doing a little bit of research into the keywords that your intended audience is using when searching for your product or service is crucial, not only for carrying out a Search Engine Optimization campaign, but also for content creation. You may think you know, but you’d be surprised how often what you think people are searching for and what they are actually searching for are different things.
Let’s say, for example, that I am a chiropractor, and so I want to target people looking for “chiropractic services”. But what if people are actually searching “back-pain” looking for some kind of relief? It may not seem like a big deal, but a small change like that can help you target your prospective customers more effectively. Any money that you spend on search-engine or social-media advertising is going to be more targeted, and any content that you create can be tailored to use these keywords and phrases that people are using. If somebody is searching for what to do about their back-pain, and they see a Facebook ad talking about “chiropractic services”, they might think, “oh, I should see if that place can help my back.” But, if they see a Facebook ad talking about “back-pain”, then they are going to think “that is EXACTLY what I have been looking for!”
The good news is, Google WANTS you to know the perfect keywords, so they are going to go ahead and help you out here.
Use these tools:
Head over to the Google Keyword Planner here: Keyword Planner, and type in the keywords you THINK folks are going to be using. Google will let you know how many people a month are looking for that word or phrase, and will suggest some other words or phrase that are similar and how many people are searching for that! Google Insights (located here: Google Insights) tells you even MORE about these keywords, like how they were trending in the search for the past few years. After all, it would stink to focus on the keywords “back-pain” because you saw a HUGE amount of people searched for it last month, not realizing that Taylor Swift’s new song was called “Back-Pain”. you, did you?).